('ee-thos) n.

: the characteristic spirit of a culture, era, or community as manifested on its attitudes and aspirations.

What is important
for us

To produce superior quality merchandise that:

Fosters and protects the creativity and innovation of our INFLUENCERS,

Excites and pushes the boundaries of our MANUFACTURERS,

Engages and impresses the FANS

Develops and provides opportunities for the TEAM

And sets an example for and how Ethical and Honest businesses can be done.