: the characteristic spirit of a culture, era, or community as manifested on its attitudes and aspirations.
To produce superior quality merchandise that:
Fosters and protects the creativity and innovation of our INFLUENCERS,
Excites and pushes the boundaries of our MANUFACTURERS,
Engages and impresses the FANS
Develops and provides opportunities for the TEAM
And sets an example for and how Ethical and Honest businesses can be done.