When the drop goes live, we are already there.
A drop for one of our creators is not a moment we react to. It is a moment we have prepared for, anticipated, and war-gamed in advance. When your stream goes live and you announce the collection, we are watching. The stream. The traffic. The order flow. The server load. Everything, simultaneously, in real time.
We watch for trends in purchasing behaviour. We watch to make sure fulfilment is moving at the right pace. We watch because we are obsessed with it going right — and because at the scale our creators operate, a logistics failure is not an internal problem. It becomes a public one.
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Once manufacturing ships your items to the warehouse, we manage the import / export documentation as needed. The products are counted, and shelved.
Any custom packaging or final prep work is done here, as well as a Quality Check to ensure everything is in order.
Our fulfilment infrastructure is in-house, from our warehouse in El Masnou, Spain. Inventory is managed and tracked. Dispatch is monitored. Capacity is planned before a drop, not scrambled during one. When demand spikes — and with audiences the size of ours it always does — the operation holds.
Creators do not manage this. They do not think about this. It runs. Correctly. Every time. That is the standard we hold ourselves to, and we have never accepted anything less.
As orders are placed, inventory is picked and packed. Labels are created, and collections are booked.
The tracking immediately syncs to the storefront to notify the customer with their branded tracking emails.
